Within the retail sector, understanding in-depth customer data, algorithms, and insights from previous purchase behaviours can be used to improve the structure of pricing programs. Through adopting machine learning, customer data gets more meaningful and measurable.

With the ability to use machine learning for predictive analysis based on a buyer's purchase history and interests, organisations are able to deliver more suitable offers based on a customer's purchase profile and habits to create improved personalisation. Organisations are already using machine learning based targeting algorithms to drive strategies to maximise revenue with these customer segments.

These are a sample of just some use cases we have partnered on across the Retail sector.